CUBE x MINI
As MINI was set out to rebrand themselves, Cube played an integral part in creating a new narrative and communication platform. Me and the team put together a marketing strategy including more than 25 creators across the Nordics, elevating the concept of the MINI lifestyle into the minds of more than half a million people.
I worked closely with the client and our internal PR team to ensure an always on strategy, implementing the logistics and creative output with each creator, two international events, and ongoing follow-up reports with data and insights.
Responsibilities
Building and maintaining relationship with client
Creating a creative brief and controlling creative work from creators
Managing logistics and posting plan
Arranging travel logistics for two international events
Collecting and compiling data and providing insights
