THE LIVINGROOM CUP
As the world closed down during the pandemic and sport was cancelled everywhere, The Livingroom Cup was born to bring Sport Sunday back. We involved some of the biggest athletes and engaged millions of consumers, motivating them to train during lockdown and feel connected to each other.
My overall responsibility was to create the weekly films together with agency Splash, as well as taking care of adaptations and deliverables under pressed deadlines. Supplying copy and managing translations for both paid media and social channels was also a big part of my weekly tasks.
After working on this project for seven weeks, I was in charge of producing a recap video together with AKQA for internal purposes, managing the storyline and creative with guidance from a senior narrative.
PLAY GOU
As a part of the Play Inside, Play for the World activation, Nike created a digital franchise with DJ and artist Peggy Gou during lockdown. The purpose was to expand the conversation on sport through Peggy Gou’s artistry and style, and continue to activate and engage Nike’s consumers. The project focused on different challenges faced during lockdown while bringing out Peggy’s personality.
Four episodes were produced and launched on social media and in the Nike ecosystem, where I crafted copy for the Nike app.
Responsibilities
Leading internal recap video with AKQA
Creating weekly teaser, challenge and compilation video with Splash and Brand Creative team
Writing copy for Play Gou on the Nike app
Creating weekly challenge for each athlete with the team
Managing paid media assets with media team and Mindshare
Managing deliverables, adaptations and translations