YOU CAN’T STOP SPORT/US
Sprung from the seasonal narrative You Can’t Stop Sport/US, Nike launched The Comeback as the world started to open up after the first lockdown during Covid. This was featured through an anthem video, a massive social extension involving thousands of athletes, clubs and partners, as well as an OOH take over in Berlin and London.
This was a huge launch and one of the most significant and leading projects of the year. My responsibility was to take care of the translations and adaptations for the anthem, as well as assisting in double checking and organizing the social deliverables and OOH deliverables.
Responsibilities
Managing paid media assets with media team and Mindshare
Double checking and approving around 800 social assets
Involved in arranging and implementing OOH
Managing deliverables, adaptations and translations
