CUBE x LANCÔME
Manifesting Lancôme’s long history as a luxury brand while staying relevant to a younger audience, Cube created a timeless concept exceeding generations, with social media star Janni Delér together with her mother and sister.
I worked closely with the client and production company to create the film concept and a marketing strategy for social media, as well as planning and executing the postings and events throughout the yearlong ambassadorship.
Responsibilities
Building and maintaining relationship with client
Creating Creative brief and controlling content
Creating and managing posting plan
Planning and working on production set
Collecting and compiling data and providing insights