RIGHT TO DREAM
The Right to Dream foundation is an organization from Ghana, providing young football talents the opportunity to world class professional pathways. Nike and Right to Dream wanted to bring more visibility and awareness to their cause, and I was invited to create a concept around their story to engage Nike consumers. The mission was to craft something that not only elevated Right to Dream, but also gave instant value for other young athletes around the world.
Identifying the opportunities Right to Dream offers kids in Ghana and how they have helped many of them to make a better future for themselves, my solution was to create a podcast series around mental fitness to help Nike consumers overcome obstacles through character development together with the Right to Dream approach.
Responsibilities
Creating and developing concept for Right to Dream
Pitching and presenting work to brand and Creative Director
Researching background
Reviewing insights
