CUBE
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ROYAL DESIGN GROUP
Royal Design Group (consisting of Rum21 and Royal Design) needed a unitary strategy in affiliate and influencer marketing, where Cube as a strategic partner helped to build awareness, increase revenue and to supply content for their own channels.
I worked simultaneously with the two interior brands, managing the relationship with the clients and the ambassadors. Me and the PR team planned an extravagant event at Rum21’s flagship store, for which I wrote and curated a guided audio tour about design history and the brand.
Responsibilities
Building and maintaining relationship with client
Creating Creative brief and controlling content
Researching and writing script for audio guide about Rum21 and design history
Creating and managing posting plan
Organizing showroom with internal PR team
Planning and execution an event with internal PR team
Collecting and compiling data and providing insights